Automated Email Marketing

Strategy: Use AI to personalize and automate email campaigns, nurturing leads and driving repeat business.

• How It Works: Tools like Mailchimp AI or HubSpot analyze customer data to segment audiences, personalize subject lines, and optimize send times. AI also suggests content based on past engagement.

• Benefits: Improves email open rates by 20% and click rates by 15% (per email marketing studies), automates follow-ups, and boosts retention.

• Implementation:

  • Use Mailchimp’s AI to create a welcome email series for new website sign-ups, personalized with user names and interests.

  • Integrate with your website’s forms (e.g., Hostinger, WordPress) to automatically add subscribers to campaigns.

  • Example: An e-commerce store uses HubSpot’s AI to send cart abandonment emails, recovering 12% of lost sales.

• Tools: Mailchimp (free for 500 contacts, ~$13/month), HubSpot (free CRM, ~$18/month), ActiveCampaign (trial, ~$9/month).

• Tip: Test subject lines on X to see which resonate with your audience before launching campaigns.